SuomiLOVE, the music series developed by Yle and Warner Bros. International Television Production Finland, will move to Mediapolis studios in Tampere. The production of the popular and award-winning television show will continue for at least two seasons.
"This is amazing news for Tampere! SuomiLOVE, which is supported by the production incentive of Tampere, will bring a lot of jobs and illustrate the professionalism and excellent infrastructure when producing a big entertainment in Tampere. The traditional television and event experience will be combined brilliantly in the production."
-Ilkka Rahkonen, Media business development director, Business Tampere
Studio segments of SuomiLOVE will be filmed in the autumn, and different episodes will be aired in the spring, starting from January 2019. Each season always ends with a live concert where the most popular love song selected by the public is announced.
Yle is also very pleased about the new agreement.
“We have excellent TV production skills and traditions in Tampere, as well as good partners from which the City of Tampere is a great example of. The move of SuomiLOVE to Mediapolis indicates that we want to advance the creative industry in Tampere”, says Ville Vilén, creative director at Yle.
Mediapolis is a community of more than 30 organisations and nearly 2,000 media professionals and students, and the partnership also involves the City of Tampere. Mediapolis is the hub of Yle's regional operations, where nearly all of Yle's children's programmes and various factual programmes are produced.
At Mediapolis, Yle has highly modifiable facilities, good production equipment and one of the best studios in Finland, where programmes of other production companies are also filmed. Yle has carried out different cooperation projects with various partners at Mediapolis since 2011 and opened Mediapolis for other production companies in 2014.
The Warner Bros. Finland is also excited about coming in to a new production environment where City of Tampere's production incentive supports the success of AV-productions.
"We have four seasons of SuomiLOVE behind us. It is time for us to move to the bigger studios and Tampere offers excellent facilities for that. An active cooperation with the City of Tampere and its production incentive system has enabled moving the studio filmings to Tampere ”, praises the the managing director of Warner Bros. ITVP Finland Antti Väisänen.
The most recent episodes of SuomiLOVE have had an average of 826,000 viewers. The format has also raised interest in other countries, and it has aired, for example, in Estonia, Belgium and Switzerland.
(The article is based on the Yle's 9.4.2018 press release)